Linear communication models suggest that communication takes place only in one direction. The linear communication model is straightforward and used mainly in marketing, sales, and PR, in communication with customers. In the following paragraphs, we will analyze each of these models in detail, starting with linear models. Barnlund’s transactional communication model, and.Transactional models of communication - They illustrate two-way communication where the message gets more complex as the communication event progresses.The Westley and Maclean communication model.The Osgood-Schramm communication model, and.Interactive models of communication - They analyze two-way communication.The Shannon-Weaver communication model, and.The most prominent linear models of communication are: Linear models of communication - They only look at one-way communication.There are 8 major models of communication, which can be divided into 3 categories: Now that we have seen what communication models are and why they are important for our workplace communication, it is time we take a closer look at the 8 models of communication. That is why we have so many current communication models we can utilize to plan successful communication situations. Whatever the misunderstanding was, we have to come to terms with the fact that some communication encounters are successful, others not so much. Or, maybe the email you had sent to your coworker ended up in the spam folder, so they didn’t even get it? ![]() Was the workplace miscommunication caused by a wrongly interpreted tone of a message?
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